Fine Lines, Wide Margins

A common teething problem with any digital agency or SI is the lack of team empowerment and unnecessary admin hurdles that prevent your business from enjoying success and being differentiated.

Charlie Woodward
Charlie Woodward
Fine Lines, Wide Margins
Fine Lines, Wide Margins

It sets up the teams, and by association, the business up to stutter from a very early stage.

EVERY AGENCY IS DIFFERENT

While every agency is different, there are ways we can set up business functions to flourish and create a real tangible sense of momentum - be it client servicing, project delivery, technical engineering or leadership. Creating a framework for how a project should run optimally will allow practitioners to self-develop, go above and beyond and importantly learn from their mistakes.

Strategise, Ideate and Deliver
Strategise, Ideate and Deliver

I have worked extensively over the past three months to develop our Delivery Playbook, a framework which allows our team to fulfill their roles better, to understand where their duties overlap with others, what excellence looks like, and how they can push boundaries across service lines.

Even though it’s a relatively new concept to Greenlight, we see that it has quickly improved staff decision-making, cross-team collaboration and knowledge transfer throughout a project lifecycle. It’s now followed by all staff – not just PMs – akin to a sporting team who’s encourages its players to understand how their position are interchangeable on a sporting field.

Which begs the question, has anyone done this within their own business and, if so, what insights have you got to share?

Please let us know, and we’ll share updates throughout the year.

CONCLUSION

So, how are we getting on? So far, so good. We’re better equipped to mobilise ahead of the curve and share all-important business analysis and past (relevant) experiences across project teams. We’ve also seen a significant drop in project delivery times and an uptick in onboarding survey responses from recent talent intakes. Our Playbook certainly makes on-boarding a breeze to manage.

Tools that help gain business and analysis
Tools that help gain business and analysis

I guess the best barometer of the Playbook is take-up from within our business. As an agency with over 190 staff across 4 countries, the fact that our various production teams want to chime in with their own edits and insights bodes incredibly well for the concept and the future productivity of our business. After all, if it helps us improve on our successes of last year then it’s clearly working.